By: Carolina Galindo Garcia
Advertising is everywhere from billboards to social media; we are constantly seeing messages trying to sell us a product or service. While advertising is essential to promote businesses, there is a line between effective advertising and going overboard with too much advertising.
One of the main issues with over advertising is that it can lead to ad fatigue. When people are constantly exposed to the same advertisements excessively, they could become desensitized to them and start ignoring them altogether. This can waste resources for a business, as their messages fail to hit their target audience.
Too much advertising can also take away from the overall user experience. Have you ever clicked on a website only to be bombarded with ads? Websites that are cluttered with ads can be distracting and frustrating for people, leading them to exit the site altogether. Similarly, excessive commercials during TV shows or online videos can disrupt the viewing experience and drive viewers away.
Another consequence of over advertising is the potential for negative perception of the business. When consumers feel overwhelmed with advertisements, they may start to view the brand as pushy or annoying. This can damage the brand's reputation and wipe away any trust with their consumer, which could lead to a decline in sales.
One example of over-advertising is the 2015 advertising campaign for the film "Minions." The movie’s characters were on everything from cereal boxes to shampoo bottles, leading to criticism from consumers who felt overwhelmed by all of Minion’s merchandise and promotions.
While advertising is a crucial aspect, there is such a thing as too much advertising. Businesses must find a balance between promoting their products and understanding their consumer’s attention span. By being strategic with their advertising efforts, businesses can avoid driving away their target audience and achieve greater success in the long run.
Sources:
Busch, A. (2015, July 8). “Minions” Lines Up Biggest Promo Push in UNI’s History with McDonald’s and more. Deadline. https://deadline.com/2015/07/minions-promotionalpush-biggest-in-studio-history-1201471603/ McInerney, H. (2021, July 12).
Are you Over-advertising? how to tell and why it matters. VONT.
https://www.vontweb.com/blog/you-are-not-over-advertising/ Persall, S. (2015, July 8). Review: “Minions” is a Plotless Cash Grab. Tampa Bay Times. https://www.tampabay.com/things-to-do/movies/review-minions-is-a-plotless-cash-grabstarring-annoying-twinkies/2236562/ Person. (2024, January 19). Decoding Audience Behavior: Why Are Ads So Annoying?. Spider AF: Real-Time Click Fraud Protection. https://spideraf.com/media/articles/why-are-adsso-annoying-understanding-the-overload-of-irritatingmarketing#:~:text=Excessive%20repetition%20of%20ads%20can,likely%20to%20purch ase%20from%20them.
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