By: Lexi Pate
The world of public relations is a never-ending one. It seems that there is always one more skill or experience to acquire, and if you’re like me, it can be overwhelming trying to figure it all out.
When I first enrolled in the PRSC program, I had no idea what I was getting myself into. I was a transfer student with a brand new major that I knew I’d love, but I had no experience whatsoever. I was anxious to learn and gain experience and skills, but I didn’t know where to start. Thankfully, I found a few resources that have helped me in my college career immensely, and I want to share it with you!
HubSpot Academy has become one of my favorite tools. HubSpot is a platform that provides free certification courses for anybody and everybody. Most certifications pertain to sales, marketing and customer service; however, there are plenty of topics to learn about!
Once you enroll in the course of your choice, you watch video lectures from experienced marketing professionals who are trained in the area you are studying. After completing the provided chapters, you will be tested in a comprehensive exam reviewing what you’ve learned. Once you pass the exam, congrats! You are now (enter course title here) certified!
I’ve recently earned my email and social media marketing certificates. I learned so much from the courses, and they have helped me become well-versed in the different realms of PR. They’ve also become great additions to my resume and LinkedIn, helping me stand out to future employers. If you’re looking for a way to expand your understanding and grow as a public relations professional, HubSpot Academy is a great resource to help you build your toolkit.
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